How We Started

Raíces Tejidas (previously known as Pulasu Collective) started in 2019, just a few months after the COVID-19 pandemic began. As someone from Colombia, I understood how the pandemic’s shutdowns and restrictions would devastate Indigenous artisans back home and mostly impact women who depend on selling their art to support their families. This is why I started this small business as a way to ensure artisans could continue working safely from their homes and maintain a steady income during a time of uncertainty. With the help and support of my partner who was living in Colombia while I was in the United States, we started looking for independent artisans to work with and therefore our small business was born!

What began as a small, grassroots effort has since grown into an incredible community, one built on collaboration, respect, and shared purpose. Today, we work directly with talented artisans from 5 diverse Indigenous backgrounds, ensuring that their work is seen, valued, and fairly compensated. But Raíces Tejidas is about more than selling beautiful pieces; it’s also about education, advocacy, and storytelling.

Culture With Context: Learning, Listening, and Lifting Voices

Through our platform, I strive to share the deeper meanings behind each piece, the stories woven into the patterns, the cultural significance, and the history of the communities who create them. I also like sharing things about Colombian culture and history, and love talking about folklore from different regions. This is where I dive deep into their origins pre-colonialism and story tell their true meaning!

I talk openly about the challenges our Indigenous communities in Colombia face today: from the threats to their land and culture to the harsh realities of poverty, racism, discrimination, and displacement. Over the years, we have raised funds through TikTok for food, water, and other resources for several Indigenous communities in Bogota and La Guajira, Colombia. I’m keen on uplifting and sharing the voices of Indigenous peoples and their movements and have partnered with Wayuu-led organizations out of La Guajira to help with constructing educational spaces and other resources they may need. This space is also used to spark important conversations, a few examples:

The differences between cultural appreciation and cultural appropriation, and how to honor Indigenous craft respectfully.

The epidemic of Missing and Murdered Indigenous Women (MMIW), a crisis that affects not only Native communities in the U.S. and Canada but also Indigenous women across Abya Yala (Latin America).

Broader issues on LANDBACK and Indigenous rights, racism, sovereignty, and justice.

We are more than a marketplace; we are a platform for advocacy, education, and meaningful connection. Together, we aim to honor Indigenous artisanship, preserve cultural traditions, and stand in solidarity with Indigenous communities.

Click here to follow us on TikTok! @raices.tejidas

The Meaning Woven Into Our Name

For a long time, I had wanted to change the name of the business from its original name I started with. I thought long and hard for a name that could truly reflect the heart of this project, a name that would honor all the incredible women we collaborate with and the diverse cultures they come from. I wanted something that spoke not just to the art itself, but to the depth, resilience, and identity woven into every piece. For months, nothing felt quite right. And this might sound a little cheesy, but I saw the root of a plant one day, and it just kind of clicked in my brain. Raíces Tejidas. Woven Roots.

The words felt good in my soul. I made a video about the name and posted it on TikTok to hear what the community had to say and everyone loved it too! That's when I felt 100% confident about the change. Raíces, or roots, because every creation we share is deeply rooted in Indigenous identity, in ancestral knowledge, in cultural memory. These roots run deep through the lives of the artisans, grounded in their territories, languages, and traditions. And tejidas, or woven, because each piece, whether it's beaded, stitched, or woven, is a result of generations of weaving stories, skills, and ways of being into something tangible. Something you can hold in your hands.

Raíces Tejidas speaks to the strength and continuity of culture, to the pride held in every bead and thread, and to the powerful way Indigenous artisans carry their heritage forward through their hands. It’s a name that holds both tradition and transformation, just like the women and communities who inspire everything we do and are the backbone of what makes this brand what it truly is!

Rooted in Cultural Appreciation, Not Appropriation

We respect Indigenous craft by giving credit where it's due uplifting the communities, traditions, and people behind each piece.

Direct Collaboration With Indigenous Artisans

We work in direct partnership with Wayuu, Embera, Inga, Misak, and Guna Dule families, ensuring fair pay, and long-term relationships.

Crafting Change: Raising Awareness for Indigenous Movements

We actively raise awareness on issues Indigenous communities face today. Sparking critical conversations that go far beyond commerce.
Follow us on TikTok! @raices.tejidas

Stories & Stitches: Education Through Every Creation

We share the stories, symbolism, and communities behind each piece, along with the history and meaning that lives within it.